Sell Online with AlgraOnline.com

Testimonial

"AlgraOnline.com convinced us of the tremendous impact that an Internet presence can have on sales. Through AlgraOnline's services, we were able to double our revenues in a matter of 2 years."

Anna Squeo
Director of Sales
GardenSM.com

Case Study: Garden Supermart

The following is an actual real-life example of how AlgraOnline utilized the Internet to increase a distributor's revenues.

Summary:

Bar Chart

AlgraOnline's extensive Internet marketing campaign increased the distributor's exposure to retail consumers, and was one of the factors that contributed to the distributor's increased sales. The unnamed distributor of the merchandise reported a 46% increase of revenue in FY2006, when compared to FY2004.

Objectives:

To create a separate business entity that would purchase water gardening merchandise from a distributor and sell the merchandise directly to the consumers from an online store.
To generate publicity in order to achieve online sales, and to indirectly increase retail sales for the water gardening distributor.

Background:

At the end of FY2004, the unnamed distributor had generated several million dollars in revenue through sales to major Canadian and American retailers, such as Home Depot, Canadian Tire, Rolf C Hagen USA, and Costco.

Action:

GardenSM.com was created and went live after FY2004. The GardenSM.com website was designed to generate interest in water gardening products through adherence to the 3 C's of successful Internet websites:

Commerce
Content
Community

Commerce

GardenSM's website had an integrated shopping cart, which sold the distributor's products online.

Content

A comprehensive online how-to section was devised that provided customers and potential customers with installation instructions, tips, maintenance tips, and expert advice. A significant effort was committed to produce one of the most comprehensive online resources for water gardening.

Community

A message board was created that provided customers with the ability to communicate water gardening issues with each other. Customers were allowed to both post questions and share answers with other customers.

Promotion of the website was conducted by:

Contacting local media
Publishing articles over the Internet
The indexing of the website by major search engines.

Result:

The website was extremely successful. The how-to section of the website generated significant interest from beginner water gardeners.

By the end of FY2006, the distributor had realized a 46% increase of revenue when compared to FY2004. The increased revenue comprised of both retail sales and online sales.