AlgraOnline

Our Services: Creating an Internet Presence

In a society where so many people not only have access to the Internet, but use it on a regular basis as a research tool, it's very important to have a presence on the Internet that will help to bring more business to your company. Having an online presence can help to penetrate new markets. Although various segments of stay-at-home shoppers can be reached with an online store in Canada, an online presence may allow Canadian companies to gain access to a single vast, previously-untapped segment: the US market.

It is pertinent that you have an informative website with both an attractive design, informative content, and a sense of community that will keep users there for more than the usual ten second time span. However, there are several barriers towards setting up an eCommerce website that are unique for Canadian businesses. These include: the accessibility of shopping cart solutions, the accessibility of an Internet credit card merchant, and the generation of traffic for your website.

1. Accessibility of Shopping Cart Solutions

If you are planning on selling products online, then you need more than an attractive and informative website - you also need an online catalogue, a shopping cart, and secure online payment processing. However, since most shopping cart solutions cater to Americans, there are not many readily-available solutions for Canadians.

2. Accessiblity of Internet credit card merchants

Successful Canadian eCommerce companies need to be able to conduct transactions in both US dollars and Canadian dollars. However, it is difficult to acquire a VISA and Mastercard merchant account that can handle multiple currencies. There is also significant liability involved with the storage of sensitive credit card information.

3. Generating traffic for your website

Research has shown that 70% of North American adults use the Internet as an information source when shopping for products and services (source Kelsey Group and ConStat study in March of 2005). Customers prefer to read about a product before they purchase it. Therefore, it makes sense that websites that are content-rich and well-indexed by search engines will attract A LOT of customers.

The best way to generate targeted access to your website is through backlinks from reliable and contextual Internet websites. We can help you to maximize your website traffic through the development of a website that is content rich AND search-engine friendly.

At last, a comprehensive e-Commerce solution

We will create an Internet Presence for you! Our comprehensive solution includes logo design, website design, domain registration, shopping cart implementation, catalogue updates, credit card merchant registration, search engine submission, and Internet marketing.

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Contact us now for more information about our eCommerce solutions!